EVENTS

This session focuses on practical ways to use Canva to support a professional-looking business. Attendees can expect ideas for creating polished graphics, streamlining content creation, and improving brand consistency.

In this class, Angie Herdman teaches how to intentionally attract, hire, and retain team members who align with a high-end permanent jewelry brand by focusing on energy, client experience, and performance… not just basic skill.

Attendees will learn how to identify the right personality traits, implement a simple but effective hiring and audition process, and train staff to deliver a consistent, luxury-level experience that naturally drives sales without pressure.

By the end of this session, they’ll be able to confidently build a clear hiring standard, create structure and expectations for their team, and make stronger decisions on who to bring in, develop, or let go.

The result… a more aligned team that supports growth instead of slowing it down.

This session focuses on the precision and artistry involved in creating a seamless final result. Attendees can expect practical insight that supports better fit, cleaner presentation, and a stronger overall customer experience.

Most artists aren’t bad at sales… they’re just not in control of the interaction.

In this class, Alyssa Luke breaks down how people actually buy and shows how to confidently guide every type of guest without feeling pushy or scripted. She shares how to read different buyer personalities, lead decisions naturally, and handle objections before they even surface.

This session is designed to help attendees feel more in control of their sales process while creating a seamless, elevated client experience.

By the end of this session, they’ll have a repeatable approach that increases conversions, raises average ticket, and leaves guests feeling fully confident saying yes.

This class focuses on the purpose and practical use of argon in the welding process. Attendees will better understand setup, troubleshooting, and how argon can support cleaner, more reliable welds.

This session looks at permanent jewelry from a wider global perspective. Attendees can expect insight into international growth, broader market movement, and emerging opportunities.

This session revisits the foundational principles that support long-term success in permanent jewelry. It is ideal for newer business owners or anyone who wants to simplify, refocus, and tighten up the basics.

This class focuses on using a microscope effectively in a permanent jewelry workflow. Attendees can expect beginner-friendly instruction around setup, visibility, and precision.

Running a permanent jewelry business often means doing everything yourself… until it starts to hold you back.

In this class, Ashley Donnell breaks down how to strategically outsource within your business and your life so you can grow without burning out. She shares how to identify what to delegate, how to leverage flexible 1099 support, and most importantly… how to train and trust others to represent your brand with confidence.

This session focuses on building simple systems, clear standards, and strong leadership so you can create consistency, protect your brand, step out of the day-to-day bottleneck, and start gaining back your time.

By the end of this session, attendees will have a clearer plan for what to delegate, how to structure support, and how to step into a more effective leadership role.

This session focuses on converting interest into revenue by improving the path from inquiry to deposit. Attendees can expect actionable ideas for communication, follow-up, and booking conversion.

This session explores what it takes to shift from a casual business presence to a more premium, high-end brand. Attendees can expect ideas around positioning, presentation, and creating a more elevated customer experience.

This session revisits the foundational principles that support long-term success in permanent jewelry. It is ideal for newer business owners or anyone who wants to simplify, refocus, and tighten up the basics.

This session focuses on growing successfully in smaller towns and local markets. Attendees can expect strategies for visibility, community connection, and making a big impact without a major metro footprint.

This workshop gives attendees a chance to explore handmade connectors as a creative and revenue-driving product category. It is designed to help artists add more customization and craftsmanship to their offerings.

Stop wasting hours manually counting tiny chains and clasps.

In this class, Joanna Jacobs-Nolan teaches a smarter, faster way to track materials using a highly accurate, weight-based method designed specifically for permanent jewelry business owners.

This session walks through essential tools, user-friendly software integrations, and time-saving techniques that simplify daily operations, protect profits, and reduce material waste.

By the end of this session, attendees will understand how to implement efficient weighing methods and automated systems to cut costs, optimize purchasing, and take back their time.

Some brands just have it… the kind of presence that makes people stop, follow, and come back with their friends.

In this class, Ashley Donnell breaks down how to build that kind of brand through personality-driven marketing and intentional influencer partnerships. She shares how to identify the right types of influencers for your business, how to approach and collaborate with them effectively, and how to turn each partnership into meaningful content, visibility, and real customer connection.

This session is designed for anyone who wants to create a brand people don’t just follow… but feel connected to, talk about, and keep coming back to.

By the end of this session, attendees will have a clearer strategy for building brand presence, choosing the right partnerships, and turning visibility into actual growth.

If you’ve been thinking about adding engraving to your services or already have a machine and feel a little overwhelmed… this class is for you.

In this class, Dana Ho introduces the fundamentals of jewelry laser engraving and how it can expand personalization within a permanent jewelry business. She covers machine basics, key differences between options, common challenges, and how to troubleshoot them with confidence.

This session is designed to give attendees a clear, beginner-friendly understanding of engraving so they can confidently explore adding it as a new revenue stream.

By the end of this session, attendees will have a better understanding of how engraving works, what to look for in a machine, and how to start incorporating it into their business.

This session blends sales thinking with customer care to help attendees create a better buying experience from start to finish. Attendees can expect insight on trust, communication, and long-term customer value.

This session is a reminder that healthy businesses require healthy owners. Attendees can expect reflection and practical encouragement around boundaries, sustainability, and long-term personal capacity.

This class focuses on the logistics of troubleshooting your permanent jewelry setup whether you're at "home base" or on the road. Attendees can expect useful guidance around troubleshooting, set up preparation, and reducing welding-related headaches.

In this class, Ashley Donnell breaks down what it really takes to build a profitable permanent jewelry business through intentional pricing and clear financial strategy. She shares how to understand your true cost of doing business, how to set realistic profit goals, and how to structure your pricing in a way that supports both your time and your income.

You’ll also learn how customers actually make purchasing decisions—and how to use pricing psychology to guide those decisions, increase your average sale, and build a more sustainable model.

This session is designed for artists who are ready to move beyond guesswork and build a business that not only attracts clients… but pays them.

By the end of this session, attendees will have a clear understanding of their numbers, a more intentional pricing structure, and a strategy for turning sales into consistent, sustainable profit.

This session focuses on evaluating metal purchases with more confidence. Attendees can expect practical insight on sourcing, quality signals, and avoiding costly buying mistakes.

Most artists aren’t bad at sales… they’re just not in control of the interaction.

In this class, Alyssa Luke breaks down how people actually buy and shows how to confidently guide every type of guest without feeling pushy or scripted. She shares how to read different buyer personalities, lead decisions naturally, and handle objections before they even surface.

This session is designed to help attendees feel more in control of their sales process while creating a seamless, elevated client experience.

By the end of this session, they’ll have a repeatable approach that increases conversions, raises average ticket, and leaves guests feeling fully confident saying yes.

This session looks at permanent jewelry from a wider global perspective. Attendees can expect insight into international growth, broader market movement, and emerging opportunities.

This session is about increasing revenue through thoughtful upselling rather than pressure-based selling. Attendees can expect practical ways to raise average order value while protecting the customer experience.

This class provides an approachable introduction to welding with an emphasis on basic technique and confidence-building practice. It is ideal for attendees who want a more guided starting point.

This session breaks down metals into approachable concepts for newer or growing business owners. Attendees can expect a clearer understanding of common material differences and how those choices affect the customer experience.

This session is designed for owners who are growing beyond solo operation and need to level up their leadership. Attendees can expect discussion around mindset, delegation, team leadership, and decision-making.

This session explores what a rebrand can accomplish and how to know when it is the right move. Attendees can expect guidance around positioning, brand evolution, and making a stronger impression.

Why do some businesses grow through loyal customers and word-of-mouth referrals while others struggle to stay booked?

In this class, Nikki Novak explores how, in permanent jewelry, the difference often has less to do with the jewelry itself and more to do with the experience surrounding it. Every decision within a business shapes how customers feel, what they remember, and whether they recommend it to others.

This session walks through how to design a customer journey that puts the client first at every step… from the moment someone discovers your brand to the moment they leave your chair. The smallest details often make the biggest impact.

Attendees will learn how to shift from making decisions based on convenience, fear, or generic advice and start building a business around what actually serves their customers best.

By the end of this session, they’ll have a clearer understanding of how to create an experience that keeps clients coming back, bringing their friends, and talking about the business long after their appointment.

This session is built around the transition from learning the craft to serving paying clients with confidence. Attendees can expect guidance on growth, professionalism, and building momentum early in business.

In 'Phone Photos That Sell', Breanna Murnock shows how to take better, more intentional photos of your jewelry using just your phone… no fancy setup needed.

This class walks through simple tweaks to lighting, angles, framing, and camera settings that instantly make your pieces look more elevated and true-to-tone. Breanna also shares how to start with a clear feeling and direction, not just the product, so your photos actually make people feel something and want to book.

By the end of this session, attendees will know exactly how to take photos that don’t just look good… they sell.

Welding beyond the basics… this class is designed for artists who already weld and are ready to expand what they can offer their clients.

In this class, Dana Ho teaches advanced micro welding techniques that elevate both skillset and service offerings. She walks through working with ultra-fine wire, welding without jump rings, creating clean, invisible welds, and fabricating custom charms and finished jewelry pieces using a micro welder.

This session is ideal for those looking to refine their technique, increase customization options, and offer a more elevated, high-end result.

By the end of this session, attendees will have a stronger understanding of advanced welding techniques and how to apply them to create more seamless, customized pieces.

Permanent jewelry is just the beginning.

In this class, Jen Thyrion shares how she transformed her business into a $700K experience-driven boutique in its first year—starting with zero employees. Learn how adding intentional, revenue-generating services can turn your PJ business into a destination your customers can’t stop coming back to

This session focuses on search visibility and how organic traffic can support long-term growth. Attendees can expect practical SEO concepts that help more potential clients find and trust their brand online.

This interactive, targeted session teaches permanent jewelry business owners how to stand out in a competitive market, secure high-value brand activations that guarantee upfront income, and leverage local press to build trust and drive eager customer traffic.

In this class, Joanna Jacobs-Nolan shares actionable strategies and real-world insights needed to create impactful events that maximize both profit and brand visibility.

Attendees will learn how to stop sitting on the sidelines and start growing their business using practical techniques and proven methods to achieve the premium bookings and visibility their business deserves.

In this class, Angie Herdman teaches how to intentionally attract, hire, and retain team members who align with a high-end permanent jewelry brand by focusing on energy, client experience, and performance… not just basic skill.

Attendees will learn how to identify the right personality traits, implement a simple but effective hiring and audition process, and train staff to deliver a consistent, luxury-level experience that naturally drives sales without pressure.

By the end of this session, they’ll be able to confidently build a clear hiring standard, create structure and expectations for their team, and make stronger decisions on who to bring in, develop, or let go.

The result… a more aligned team that supports growth instead of slowing it down.

If you’ve ever thought, “I’m busy, but where is the profit?”… this class is for you.

In this class, Karen Zaugg walks through the bookkeeping essentials every permanent jewelry business owner should have in place to clearly understand what’s coming in, what’s going out, and what’s actually left over. This session is designed to help attendees stop guessing and start using their numbers to grow with confidence.

Attendees will learn:

• Bookkeeping practices that clearly track income, expenses, and true profit
• Common financial habits and mistakes that keep busy businesses guessing about cash flow
• How to use clean, accurate books to make smarter decisions around pricing, inventory, events, and growth

By the end of this session, they’ll have a clearer understanding of their numbers and how to use them to run a more profitable, sustainable business.

This session focuses on the precision and artistry involved in creating a seamless final result. Attendees can expect practical insight that supports better fit, cleaner presentation, and a stronger overall customer experience.

This session looks beyond the weld itself and into the broader factors that help a permanent jewelry business stand out. Attendees can expect insights around growth, positioning, and creating a more complete customer experience.

This session looks at opportunities within Greek life and related campus audiences. Attendees can expect niche marketing ideas and strategies for approaching these communities effectively.

This session looks at opportunities within Greek life and related campus audiences. Attendees can expect niche marketing ideas and strategies for approaching these communities effectively.

This session focuses on converting interest into revenue by improving the path from inquiry to deposit. Attendees can expect actionable ideas for communication, follow-up, and booking conversion.

Running a permanent jewelry business often means doing everything yourself… until it starts to hold you back.

In this class, Ashley Donnell breaks down how to strategically outsource within your business and your life so you can grow without burning out. She shares how to identify what to delegate, how to leverage flexible 1099 support, and most importantly… how to train and trust others to represent your brand with confidence.

This session focuses on building simple systems, clear standards, and strong leadership so you can create consistency, protect your brand, step out of the day-to-day bottleneck, and start gaining back your time.

By the end of this session, attendees will have a clearer plan for what to delegate, how to structure support, and how to step into a more effective leadership role.

This session is designed for owners who are growing beyond solo operation and need to level up their leadership. Attendees can expect discussion around mindset, delegation, team leadership, and decision-making.

This interactive, targeted session teaches permanent jewelry business owners how to stand out in a competitive market, secure high-value brand activations that guarantee upfront income, and leverage local press to build trust and drive eager customer traffic.

In this class, Joanna Jacobs-Nolan shares actionable strategies and real-world insights needed to create impactful events that maximize both profit and brand visibility.

Attendees will learn how to stop sitting on the sidelines and start growing their business using practical techniques and proven methods to achieve the premium bookings and visibility their business deserves.

Why do some businesses grow through loyal customers and word-of-mouth referrals while others struggle to stay booked?

In this class, Nikki Novak explores how, in permanent jewelry, the difference often has less to do with the jewelry itself and more to do with the experience surrounding it. Every decision within a business shapes how customers feel, what they remember, and whether they recommend it to others.

This session walks through how to design a customer journey that puts the client first at every step… from the moment someone discovers your brand to the moment they leave your chair. The smallest details often make the biggest impact.

Attendees will learn how to shift from making decisions based on convenience, fear, or generic advice and start building a business around what actually serves their customers best.

By the end of this session, they’ll have a clearer understanding of how to create an experience that keeps clients coming back, bringing their friends, and talking about the business long after their appointment.

This session focuses on growing successfully in smaller towns and local markets. Attendees can expect strategies for visibility, community connection, and making a big impact without a major metro footprint.

This class focuses on using a microscope effectively in a permanent jewelry workflow. Attendees can expect beginner-friendly instruction around setup, visibility, and precision.

In this class, Ashley Donnell breaks down what it really takes to build a profitable permanent jewelry business through intentional pricing and clear financial strategy. She shares how to understand your true cost of doing business, how to set realistic profit goals, and how to structure your pricing in a way that supports both your time and your income.

You’ll also learn how customers actually make purchasing decisions—and how to use pricing psychology to guide those decisions, increase your average sale, and build a more sustainable model.

This session is designed for artists who are ready to move beyond guesswork and build a business that not only attracts clients… but pays them.

By the end of this session, attendees will have a clear understanding of their numbers, a more intentional pricing structure, and a strategy for turning sales into consistent, sustainable profit.

This workshop gives attendees a chance to explore handmade connectors as a creative and revenue-driving product category. It is designed to help artists add more customization and craftsmanship to their offerings.

Final session description is pending additional information from the events team.

This session is a reminder that healthy businesses require healthy owners. Attendees can expect reflection and practical encouragement around boundaries, sustainability, and long-term personal capacity.

This session looks beyond the weld itself and into the broader factors that help a permanent jewelry business stand out. Attendees can expect insights around growth, positioning, and creating a more complete customer experience.

Some brands just have it… the kind of presence that makes people stop, follow, and come back with their friends.

In this class, Ashley Donnell breaks down how to build that kind of brand through personality-driven marketing and intentional influencer partnerships. She shares how to identify the right types of influencers for your business, how to approach and collaborate with them effectively, and how to turn each partnership into meaningful content, visibility, and real customer connection.

This session is designed for anyone who wants to create a brand people don’t just follow… but feel connected to, talk about, and keep coming back to.

By the end of this session, attendees will have a clearer strategy for building brand presence, choosing the right partnerships, and turning visibility into actual growth.

If you’ve been thinking about adding engraving to your services or already have a machine and feel a little overwhelmed… this class is for you.

In this class, Dana Ho introduces the fundamentals of jewelry laser engraving and how it can expand personalization within a permanent jewelry business. She covers machine basics, key differences between options, common challenges, and how to troubleshoot them with confidence.

This session is designed to give attendees a clear, beginner-friendly understanding of engraving so they can confidently explore adding it as a new revenue stream.

By the end of this session, attendees will have a better understanding of how engraving works, what to look for in a machine, and how to start incorporating it into their business.

Permanent jewelry is just the beginning.

In this class, Jen Thyrion shares how she transformed her business into a $700K experience-driven boutique in its first year—starting with zero employees. Learn how adding intentional, revenue-generating services can turn your PJ business into a destination your customers can’t stop coming back to

This session focuses on search visibility and how organic traffic can support long-term growth. Attendees can expect practical SEO concepts that help more potential clients find and trust their brand online.

This session is about increasing revenue through thoughtful upselling rather than pressure-based selling. Attendees can expect practical ways to raise average order value while protecting the customer experience.

This class focuses on the purpose and practical use of argon in the welding process. Attendees will better understand setup, troubleshooting, and how argon can support cleaner, more reliable welds.

In 'Phone Photos That Sell', Breanna Murnock shows how to take better, more intentional photos of your jewelry using just your phone… no fancy setup needed.

This class walks through simple tweaks to lighting, angles, framing, and camera settings that instantly make your pieces look more elevated and true-to-tone. Breanna also shares how to start with a clear feeling and direction, not just the product, so your photos actually make people feel something and want to book.

By the end of this session, attendees will know exactly how to take photos that don’t just look good… they sell.

This session focuses on practical ways to use Canva to support a professional-looking business. Attendees can expect ideas for creating polished graphics, streamlining content creation, and improving brand consistency.

This session explores what a rebrand can accomplish and how to know when it is the right move. Attendees can expect guidance around positioning, brand evolution, and making a stronger impression.

Stop wasting hours manually counting tiny chains and clasps.

In this class, Joanna Jacobs-Nolan teaches a smarter, faster way to track materials using a highly accurate, weight-based method designed specifically for permanent jewelry business owners.

This session walks through essential tools, user-friendly software integrations, and time-saving techniques that simplify daily operations, protect profits, and reduce material waste.

By the end of this session, attendees will understand how to implement efficient weighing methods and automated systems to cut costs, optimize purchasing, and take back their time.

This session is built around the transition from learning the craft to serving paying clients with confidence. Attendees can expect guidance on growth, professionalism, and building momentum early in business.

Welding beyond the basics… this class is designed for artists who already weld and are ready to expand what they can offer their clients.

In this class, Dana Ho teaches advanced micro welding techniques that elevate both skillset and service offerings. She walks through working with ultra-fine wire, welding without jump rings, creating clean, invisible welds, and fabricating custom charms and finished jewelry pieces using a micro welder.

This session is ideal for those looking to refine their technique, increase customization options, and offer a more elevated, high-end result.

By the end of this session, attendees will have a stronger understanding of advanced welding techniques and how to apply them to create more seamless, customized pieces.

This session breaks down metals into approachable concepts for newer or growing business owners. Attendees can expect a clearer understanding of common material differences and how those choices affect the customer experience.

This session focuses on evaluating metal purchases with more confidence. Attendees can expect practical insight on sourcing, quality signals, and avoiding costly buying mistakes.

This session blends sales thinking with customer care to help attendees create a better buying experience from start to finish. Attendees can expect insight on trust, communication, and long-term customer value.

This session explores what it takes to shift from a casual business presence to a more premium, high-end brand. Attendees can expect ideas around positioning, presentation, and creating a more elevated customer experience.